Information We Collect
We collect various types of data about you, as described below.
Contact and account information. We may collect your name, address, phone number, and email address. We may also collect information you provide to create an account or profile, such as your username and password.
Interests and demographic information. In order to better understand our customers and offer products and services of interest to you, we may collect information from or about you that indicates your interests or demographic information. Examples may include date of birth, age or age range, gender, geographic location (e.g., ZIP Code), favorite products, hobbies and interests, household or lifestyle data, or transactional information about the products or services that you purchase. This may include data that indicates your work status, professional credentials, dietary preferences, nutrition, and exercise habits and goals. It may also include data about your child’s name, age, and gender.
Customer service and feedback. We may collect information from you when you request customer support or information from us, provide feedback or reviews about your experience with us or our products, or otherwise communicate with or contact us.
Social media account information. If you link a third-party social media account with us, we may collect information you have publicly shared on your account.
Consumer-Generated Content. We may collect content that you create and then share with us on third-party social networks or one of our Sites or Apps. Examples include photos, videos, personal stories, product reviews, or other similar media or content. Where permitted, we collect and publish consumer-generated content in connection with a variety of activities, including contests and other promotions, Site community features, consumer engagement, and third-party social networking.
Location information. We may collect or infer information about your location based on your mailing address, zip code, or IP address.
Site usage and device information. We may collect information about your use of our Services, including technical information about your device, browser or mobile carrier; usage information such as when you access the Services, for how long, and the websites you accessed before or after your use of the Services; and device identifiers and IP address. We may also capture information concerning your interaction with the Services.
How We Collect Information
There are several ways we may obtain information about you. We collects information from you (a) that you choose to share with us when using our Services and when you otherwise interact with us, such as through our customer service channels, (b) that we collect automatically when you use our Services, and (c) that we receive from third parties.
We collect information from you directly. We collect information when you use our Services or otherwise interact with us. This may include placing an order, providing a review, signing up for communications, and registering for an account with us. We may collect information when you join a loyalty program or enter a promotion or contest, or if you participate in any of our surveys.
We collect information automatically. We and our third party service providers collect data about you using automated technology like cookies and pixels via our Services. We use these technologies to improve our Services and your experience, see which areas and features of our Services are popular, and count visits. They also help us understand information like access times, pages viewed, links clicked, and the page you visited before navigating to our Services.
We get information about you from other sources. We may collect information about you from our business partners or affiliates. We may also acquire information from other sources to help us maintain the accuracy of the information we collect, personalize your experience with the Services, target our communications so that we can inform you of products and services or other offers that may be of interest to you, measure ad quality and responses, and for internal business analysis or other business purposes. We may also receive information from our “tell-a-friend” program, our “text me the recipe” button, or friends who want to send you a product.